Soft power is an increasingly important factor in foreign policy as the United Kingdom tries to find its place globally. It is also becoming a more important part of domestic policy as people consider the importance of protecting the environment and the value of good relations with countries outside the UK. But what exactly is soft power? In this article, we explore some of the different aspects of it and the importance of embracing it. Multilateralism Multilateralism and soft power are essential parts of UK foreign policy. The British Government has a long record of supporting multilateral action to address some of the world's most pressing challenges. They have also played an essential role in developing postwar global governance institutions. UK policymakers seek to promote human rights, the rule of law, stable governments and a transparent international order. This has resulted in a commitment to allocating 0.7 per cent of GNI to official development assistance. However, the Go...