If you have a small business, you must develop a marketing strategy to help you reach your goals. However, before you begin, you should first understand your strengths and weaknesses when it comes to marketing. It's also important to know which social media platform to use, how to best target your audience, and how to keep your customers as returning customers. Understanding Your Marketing Strengths And Weaknesses Knowing your marketing strengths and weaknesses will help you craft a strong marketing strategy. You'll be able to identify weak areas, shore them up, and maximize the good parts of your business. A SWOT analysis is a strategic tool that helps you determine your business's most vital and weakest points. It will also identify any potential threats or opportunities. Ultimately, this can help you make better, more informed decisions. You'll find three main factors to consider when analyzing your company's strengths and weaknesses: There are external factors ...