A competitive strategy for companies in a changing environment is based on the customer's needs. Adaptive companies drive decisions down to the front line of the business and focus on the customer in all aspects of business operations and strategy. Create Distinctive Competence On Unique Capabilities Instead Of Tangible Resources Developing distinctive competencies may be the answer if you are looking for an effective competitive strategy for companies in a changing market environment. This is because of its ability to provide a long-term competitive advantage. Distinctive competencies refer to superior characteristics, talents, or practices. These can be technological, organisational, or other. Examples are customer service, brand recognition, and being first to market. However, it is essential to note that there is no universal model for what these should look like. In addition, it is challenging to replicate a distinctive competency. Therefore, developing specific competencies ...
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